Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry’s cheapest unlimited data offering as the carrier attempts to reverse the decline in its subscriber base. Wireless carriers have been going after each others’ subscribers as they try to increase revenue in a nearly saturated market. Sprint’s new offerings are $20 cheaper than T-Mobile’s unlimited plan and are available to new and existing customers who bring in their own cellphone or pay full price for a new one.

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