“It’s not about the size, it’s about what you do with it.”
Of course I’m referring to…
Yep, you guessed it:
An email list!
Too many people focus on building a huge list. Instead, you need to focus on building a “high-quality” email list. In other words, an email list full of prospects who are genuinely interested in what you’re offering them.
Think about it.
Person A, who we’ll call “John”, has a list of 10,000 people.
Person B, who we’ll call “Jim”, only has a list of 1,000.
Both John and Jim are selling to the same market – let’s say copywriters.
They both sell a very similar product (an information product on how to write better sales copy).
They both charge similar prices.
They even both use similar methods to build their lists.
So, on the face of it, surely John’s gonna make a ton more money than Jim. 10 times more, to be precise.
Well, all things being equal, yes.
But here’s the thing:
Things are rarely equal. Especially in email marketing.
John emails his list once a month. Every time he does email them, the prospects on his email list know it’s going to be a pure sales pitch.
On top of that, where he doesn’t keep in regular contact with his email list, they’ve pretty much forgotten about him. So they don’t read his emails, anyway.
On the other hand, Jim emails his smaller list daily… strengthening the relationship and building trust with every email he sends.
He does this by providing constant value to his email list, whilst making sure his emails are entertaining to read.
This really is a killer email marketing strategy.
So with all that being said, who makes more money? John or Jim?
Clearly, even though he’s got a smaller list, Jim does.
Anyway, size plus quality is the holy grail.
But if you had to sacrifice one, sacrifice size every time.
Though as long as you’re sending your email list high-quality emails, you can make money regardless of how big your list is.
Whether there’s 100,000 people on it…
Or even less.
As long as you’re selling a strong product/service to a receptive market, money is there to be made.
By Tom Andrews